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Website owners have one constant to count on, and that's change. The website strategies program run by NetMoreNow takes constant change into account. For example, Google is using a new algorithm program that's called 'Caffeine'. One of the things it's doing is looking at the importance of pages deeper into a website and is listing those pages if it deems those pages are actually what searchers are looking for. Fantastic for anyone on the first page of Google because of the gain in 'real estate' on the first page. Not so great for other sites vying for first page status, it simply pushes them down further. 'Shopping Results' in the middle of first page listings is basically putting paid listings in the middle of organic listings. Another blow to the small online business entrepreneur. It's no wonder Google has lost a couple percentage points and will most likely in their attempt to expand paid search opportunities, end up pushing more people towards Bing's 'decision engine' style. Bing is supplying Yahoo's search engine, which brings their market share well over 30%. Add in the fact that Bing is the only one supplying search results for Facebook users, one can see why Google is working at buying up social media networks, eleven so far, to find other ways to grow.
So how does a site owner promote their business? We see it as an 'all inclusive' approach where search engines, social media networks are integrated into a web of online properties that interact with each other. There are several ingredients added to the Web 2.0 marketing mix to make the synergy work towards faster results. A website strategy at the minimum, must include optimizing the main website to work with a custom business blog that has keyword research built in. A custom Twitter account and custom business fan pages on Facebook are necessary for social media marketing. Linkedin is another important ingredient in order to be able to network with other business professionals. Social bookmarking is another important ingredient, but has changed drastically in the order of importance of inbound links, certain types are not worth the effort and can actually hurt. Quality over quantity matters more than ever. There are a list of activities to be carried out monthly in order to move a website from obscurity to high recognition. NetMoreNow provides different levels of monthly marketing activities dependent upon the site owner's ability to take on the activities. Full training is provided and support services can be dialed up as aggressively as an online business owner needs. Call or fill out a free ranking and review form at www.netmorenow.com

A customized business blog relies on creating great content for effective website marketing by linking keyword phrases in the posts to the most relevant page on the website it is supporting. It is an incoming link to the website, which search engines look for in measuring the importance of one website over another. The key is to deliver engaging content that attracts readers and search engines alike.

The blog customization process is a lot more involved than taking a blog platform such as Joomla or WordPress and designing something pleasing and fun to look at. The first step is a concentrated effort on keyword research, and then integrating its results into the meta tags and on-page content of the blog. Now, fresh content is created and published through a search engine friendly blog and its links tie into the website being promoted. The effectiveness of the inbound links also relies on how well the website page being linked, has it's existing content and meta tags tuned in with the new content pointing to it. This is what will determine the effectiveness of the link-building campaign.

There are guidelines to adhere to in creating the blog postings. They're not hard and fast rules, but staying reasonably within these guidelines will help produce page ranking growth for the blog and the online business it is supporting with content.

Title. Use the keyword phrases the post is focusing on in the title of the content. The closer to the front of the title the keywords are, the more effective.

Meta Description. Make the presentation of keywords in the meta description influence searchers to click on search listing because it best describes what they're looking for. Keep the meta description under 165 characters (about 20 words), so the full description is visible in the search result.

Content. Search Engines are 'happiest' when fresh and unique content is frequently posted. I suggest a minimum of 125-150 words to support one keyword phrase that's anchor-linked to the most relevant website page. Always stay centered on the topic of the desired keyword phrases. A more in-depth post that runs 200-350 words will support a second keyword phrase. Always link to a different website page than the first link to be effective. Keyword research is needed to find the very best phrases for what the main website is about, and the phrases have varying degrees of search volume and competitiveness. That being said, I will use one keyword phrase that may not get many searches but the website has the best chance of getting to be found under in a short period of time. I will us the second keyword phrase that gets high traffic, is highly competitive, and will take more time to show up higher in the search rankings. In this way, I'm working for search volume that's attainable in a short time while also working on high traffic, high competition phrases that will take a long time to break into the top ten.

Keyword Frequency. The number of times targeted keywords appear on the page can help boost relevancy because the repetition affects ranking, but don't over do this because Google could penalize your page.

Page Links. Inbound links from relevant sites are big 'votes' for popularity when coming from good PR sites and authority sites. These sites help raise a site's significance, especially when the link is a keyword phrase and is located in the text content. Link to relevant interior pages using naturally relevant anchor text helps search engines find and discern the depth of a site's content and gives a bit more weight to the keyword phrases used if the phrases are linking to relevant content. Bing is now providing search for Yahoo users, which adds up to a significantly sized pool of searchers outside of Google. Outbound links to authority sites and other relevant sites carry weight with the Bing search engine. These are the main tenants of making website marketing successful.

Get a free checkup 'under the hood' and uncover keyword phrases your website can score on.

Starting business online has become an important avenue to escape unemployment, but it's greater purpose is giving people a way to follow their passions. As been observed, those who follow their passion, love what they do, never 'work' another day in their life after choosing their pursuit of 'happiness'.

Web 2.0  tools are in place to make your vision, your passion come a reality. Cloud computing allows anyone from anywhere access to powerful software that also facilitates collaboration with other like minded people. The answer to finding like minded people to work with is in social media networks. So are the largest group of like minded people who desire what you have to offer.

There is the question of 'how'. How do I create interest in my business? The fastest way to get your business on the right path is to employ our Marketing StrategiesProgram.  An online business presence depends on a network of web properties that are integrated and used effectively to build your online business. It is an integrated approach of developing a website, customized business blog, custom Twitter and custom business pages on Facebook. There is a whole list of ingredients mixed in. NetMoreNow customizes the tools, teaches how to leverage the tools,and provides the level of support needed to build a profitable business. Find out what clients say and background info at, http://www.thumbtack.com/netmorenow

We work with people who have a website up and running but are having problems expanding their business. We work with people who need help formulating their online business and help their ideas become a reality.

Keep in mind, people are becoming a fan in order to receive discounts and promotions as the main reason. There are others that want to show support, others that see becoming a fan as fun and entertaining, and a few who want to hear what's new and happening first.

To meet all these expectations, a business needs to customize a few Facebook business Pages. Facebook customization involves working with fbml, Facebook'a own markup language along with html. It's a smart idea to hire a design firm that does marketing in order to get pages that result in drawing leads or selling services or products right from inside Facebook.

Many businesses create personal profiles, in hopes of building their friends first and adding business fans later. This creates a security probem in that anyone can create a friend page for a small business, then friend random people who unknowingly accept a friend request, without realizing it may not be the actual business, potentially someone out to harm the business or stalk individuals.  Facebook Pages alleviates this risk and Pages come with very good analytics to track fan engagement and improve your marketing strategy.  Net More Now customizes 3 Facebook business Pages in the all inclusive web 2.0 marketing website strategies program, and 5 Facebook business Pages as a standalone service.

Every now and then along comes an innovating website that has outstanding service. I recently discovered thumbtack.com which gives local businesses a great way to showcase their business on the internet, and spread 'word of mouth' really fast! People who are looking for services can find verified information about a business with additional information that makes choosing and transacting business over the internet much easier to find great values locally. Net More Now uses its free page to give a brief summary about its all inclusive website strategies program and its standalone Facebook customization for business pages.

The site has earned a high PR ranking from Google and had 91.000 unique visitors in July, click on the pic to see the Compete.com chart. This site is trending up very fast and delivers information on all kinds of local services that are harder to find on the net than shopping for products. Thumbtack has a much easier format than other sites that have tried to make local services easily available with verifications, even testimonials. Sign up your service business today! You'll be amazed at how well everything offered is integrated.